Privacy Policy

Last updated: March 2026

MOI by Dories operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a personalized shopping experience (the “Services”). MOI by Dories uses the Shopify platform to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services or otherwise interact with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another individual or that can be reasonably associated with you. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot be identified or reasonably associated with you. We may collect or process the following categories of personal information, including inferences drawn from that personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

1. Contact information, including your name, address, billing address, shipping address, telephone number, and email address.
2. Financial Information, including credit and debit card numbers and financial accounts, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
3. Account Information, including your username, password, security questions, preferences and settings.
4. Transaction Information, including items you view, add to your cart, add to your wish list or purchase, return, exchange or cancel, and your past transactions.
5. Communications with Us, including information you provide in communications with us, such as when you submit a customer support inquiry.
6. Device Information, including information about your device, browser or network connection, your IP address and other unique identifiers.
7. Usage Information, including information about your interaction with the Services, including how and when you interact with or navigate through the Services.

Sources of Personal Information

We may collect personal information from the following sources:

1. Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
2. Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies;
3. From our service providers, including when we use them to enable certain technologies and they collect or process your personal information on our behalf;
4. From our partners or other third parties.

How your personal information is used

Depending on how you interact with us or which of our services you use, we may use your personal information for the following purposes:

1. Providing, customizing, and improving our services. We use your personal information to provide you with our services, including performing our contract with you, processing your payments, fulfilling your orders, remembering your preferences and items you are interested in, sending you notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise administering your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better customize and improve our services.
2. Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional communications by email, text message or postal mail, and to display online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart, and other activities on the Services.
3. Security and Fraud Prevention. We use your personal information to verify your account, ensure secure payments and shopping, detect, investigate or take action regarding potentially fraudulent, illegal, dangerous or harmful activities, protect public safety and secure our services. If you choose to use the Services and register for an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password, or other access information with anyone else.
4. Communicating with You. We use your personal information to provide you with customer support, respond to your requests, provide you with effective services, and maintain your business relationship with you.
5. Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil investigations, potential or actual litigation, or other contentious legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

1. With Shopify, vendors, and other third parties who perform services for us (e.g., IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
2. With business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy statements. Depending on where you live, you may have the right to direct us not to share information about you and not to show you targeted advertising and marketing based on your online activity across merchants and websites. You can exercise your rights to opt out of these uses here.
3. If you instruct us, ask us to do so, or otherwise consent to us providing certain information to third parties, for example, to send you products or through social media widgets or login integrations.
4. with our affiliates or otherwise within our corporate group.
5. in connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, or the rights of our users or others.

What is the relationship to Shopify?

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services to you. The information you provide to the Services will be transferred and shared with Shopify and third parties, who may be located in countries other than where you reside, for the purpose of providing and improving the Services to you. In addition, to protect, grow, and improve our business, we use certain enhanced Shopify features that include data and information obtained from your interactions with our store, with other merchants, and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and your rights, if any, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal information here. Link to Shopify's Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you click on links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee or assume any responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on such sites. Information that you provide in public or semi-public places, including information that you share on third-party social media platforms, may also be visible to other users of the Services and/or users of such third-party platforms without restriction on their use by us or the third party. The inclusion of such links does not, in itself, imply that we endorse the content of such platforms or their owners or operators, except as set forth in the Services.

Children's Information

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are the parent or legal guardian of a child who has provided us with personal information, you may contact us using the contact information below to request deletion of such information. As of the effective date of this Privacy Policy, we have no specific information that we have "shared" or "sold" (as defined by applicable law) the personal information of anyone under the age of 16.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as whether we need it to manage your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may deny your request as permitted by law.

1. Right to Access/Information. You may have the right to request access to the personal information we hold about you.
2. Right to Erasure. You may have the right to request that we erase the personal information we hold about you.
3. Right to Rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
4. Right to portability. In certain circumstances and with certain exceptions, you may have the right to obtain a copy of the personal data we hold about you and request that it be transferred to a third party.
5. Communication preference management. We may send you promotional emails, which you may opt out of at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.

If you are a resident of the UK or the European Economic Area and subject to any exceptions and limitations set out in local law, you may have the following rights in addition to the rights set out above:

1. Objection to processing and restriction of processing: You may ask us to stop or restrict the processing of your personal data for certain purposes.
2. Withdrawal of consent: Where we rely on consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, it will not affect the lawfulness of processing based on your consent before you withdraw it.

You can exercise any of these rights as set out in the Services or by contacting us using the contact details below. To learn more about how Shopify uses your personal information and any rights you may have, including those relating to the information Shopify processes, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. You may designate an authorized representative to make requests to exercise your rights on your behalf, as permitted or required by applicable law. Before accepting such a request from an intermediary, we will require the intermediary to provide evidence that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you wish to complain about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or you may lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal data outside the country in which you live.

Where we transfer your personal data outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the UK competent authority, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. Revised Privacy Policy

We will post your personal data on this website, update the “Last Updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at moi@bydories.cz. For the purposes of applicable data protection laws, we are the controller of your personal data. The seller of goods in the online store is Gabriela Dories, IČO: 76399885, with its registered office at Na Úvozu 308, 273 01 Žilina, Czech Republic. The company is registered in the trade register maintained by the Kladno City Hall.